Securing Corporate Social Media Accounts: A Playbook for IT Leaders

Corporate social media accounts are secured by bringing them under the same enterprise identity controls used for every other business application: centralized credential management, organization-owned accounts, enforced MFA even on shared logins, automated provisioning and deprovisioning, and full audit visibility. Because platforms like LinkedIn, TikTok, and Instagram were built for consumers and rarely support enterprise standards such as SAML or SCIM, they need a dedicated control layer that applies identity governance without relying on each platform's native capabilities.

Social media is business-critical but these platforms were built for consumers, not enterprises. That leaves IT blind to who has access, how credentials are shared, and whether accounts are secured. The result: unmanaged risks that attackers exploit every day.

Cerby brings corporate social media accounts under enterprise identity controls. No spreadsheets. No shared passwords. Just centralized account ownership, automated provisioning and deprovisioning, and full IT oversight.

Why it matters:

• 89% of enterprises fail to enforce MFA or passkeys on their social media accounts.
  Source: Cerby 2025 Identity Automation Gap Report
• 53% of account takeovers involve social media accounts, making them the most commonly compromised.
  Source: Security.org Account Takeover Annual Report
• 66% of consumers say they won't do business with a company that suffered a major security breach.
  Source: Security Magazine
• $4.4 million is the average cost of a security breach.
  Source: IBM Cost of a Data Breach Report

Download this practical IT playbook to learn how to:

• Centralize control over corporate social media accounts
• Enforce strong authentication, even for shared logins
• Automate user provisioning and deprovisioning for employees, agencies, and contractors
• Eliminate ghost accounts and lingering third-party access

Download the full playbook: Securing Corporate Social Media Accounts (PDF)