Helping inclusive healthcare be more accessible and secure
MiSalud is making healthcare more inclusive by offering personalized healthcare services to US Hispanics through its digitized platform. Tackling technology that is built with an English-language bias, MiSalud is creating a system that is culturally relevant and more inclusive. To ensure its services and customer connections are managed securely, MiSalud uses Cerby on their social media platforms to protect the brand, be secure and increase productivity
MiSalud’s marketing team manages multiple applications like Facebook, Instagram and Twitter to communicate and engage with consumers. The complexity of managing authentication of these applications drove MiSalud’s leadership to find a more secure and less time-consuming solution.
The marketing team was faced with several challenges:
Working collaboratively with IT and Security, the MiSalud marketing team defined key requirements to address their challenges. These included empowering end-users to choose the best applications for getting their work done efficiently, protecting the brand by centrally managing access to all social platforms and streamlining the management of access and key security features like two-factor authentication.
Cerby is unlike legacy password managers, Cloud Access Security Brokers (CASBs) and other heavy-handed enforcement-based approaches that disrupt productivity, in three ways:
Once Cerby fully takes over the authentication process, the platform effectively locks out anyone who doesn't use Cerby for access. This reduces the risk of bad actors hijacking accounts or sidestepping access policies and time restrictions.
Security teams love Cerby too as it moves previously insecure social platforms into a zero trust architecture.
"Cerby provides an access and password management platform that goes beyond traditional password managers. We know that our social presence is secure and that we are following industry best practices when it comes to managing security features like two-factor authentication."