Yelp Ads

Yelp Ads is the advertising platform offered by Yelp through its business-facing site, biz.yelp.com, allowing business owners to promote their listings on Yelp's consumer review and local search platform. It is designed for small and medium-sized businesses across categories like restaurants, home services, healthcare, and retail that want increased visibility among users searching for local services. The platform enables businesses to run cost-per-click ad campaigns that place their listings in prominent positions, such as search results and competitor pages, to attract potential customers. Advertisers can set their own budgets, target specific locations and audiences, and access performance metrics like ad clicks, leads, and page views through a business dashboard. Yelp Ads also integrates with other business tools on the platform, including profile management, customer messaging, and review monitoring, to help businesses manage their online presence alongside their advertising efforts.