Xiaohongshu

Xiaohongshu, also known as RED, is a Chinese social media and e-commerce platform where users share lifestyle content including reviews, photos, and videos on topics such as beauty, fashion, travel, and food. The ad.xiaohongshu.com domain hosts the platform's advertising portal, which serves brands and marketers seeking to reach its user base. This advertising service enables businesses to create and manage sponsored content, including native ads and influencer collaborations known as "notes," that blend into the platform's organic content feed. Marketers use the platform to target Chinese consumers, particularly younger, urban, and predominantly female demographics interested in consumer goods and lifestyle products. The platform combines social discovery with shopping features, allowing advertisers to link promotional content directly to product listings and drive purchase decisions within the app.