X Ads

X Ads is the advertising platform operated by X (formerly Twitter), accessible at ads.twitter.com, allowing businesses to create and manage paid campaigns on the platform. It serves marketers, brands, and agencies seeking to reach audiences through promoted posts, video ads, and other formats that appear in user timelines and search results. The platform provides tools for audience targeting based on interests, demographics, keywords, and follower lookalikes, enabling advertisers to refine who sees their content. Campaign objectives supported include awareness, engagement, website clicks, app installs, and video views, each with corresponding bidding and budget controls. Advertisers can access performance analytics through the platform to track metrics such as impressions, engagement rates, and conversions to measure campaign effectiveness.