Vivvix

Vivvix provides advertising intelligence and marketing analytics, formed through the merger of Kantar Media's ad intelligence business and Competitrack. The platform tracks competitive advertising spend, creative placements, and media strategies across television, digital, print, and out-of-home channels. It serves brands, agencies, and media companies that need visibility into competitors' marketing activities to inform their own strategic planning. Users can monitor ad creative, estimate spending levels, and analyze trends across industries and markets. The auth.vivvix.com subdomain functions as the authentication portal through which subscribers log in to access these competitive tracking and analytics tools.