Thinkbox

Thinkbox is the marketing body for commercial television in the United Kingdom, funded by the country's main commercial broadcasters. It promotes and explains TV advertising to advertisers, agencies, and media planners through research, education, and industry guidance. Its offerings include online courses under the TV Masters banner, bespoke advertiser training, and planning tools such as the Media Mix Navigator. The organization publishes research on advertising effectiveness, audience behavior, and media planning, alongside practical guidance on TV formats, costs, targeting, and creative development. It also curates galleries of new and award-winning advertising, acting as both a knowledge hub and an advocacy platform for commercial TV.