Tealium

Tealium is a customer data platform (CDP) that collects, unifies, and activates first-party data from websites, mobile apps, and connected devices in real time. It provides tag management, data collection, audience segmentation, and API-based integrations that route customer data to marketing, analytics, and advertising tools without requiring extensive engineering resources. The platform is used by enterprise marketing, IT, and data teams to build unified customer profiles and ensure consistent, governed data flows across a large ecosystem of third-party vendors. Tealium's AudienceStream and EventStream products enable organizations to segment audiences and trigger actions based on real-time behavioral and transactional data. Its focus on privacy compliance, data governance, and vendor-agnostic integrations positions it as infrastructure for companies managing complex, multi-channel customer data environments.