Sumo

Sumo is a suite of website growth tools designed to help site owners capture email addresses, analyze visitor behavior, and increase conversions. Its product lineup has included features like List Builder for pop-up email capture forms, Welcome Mat for full-screen calls to action, Smart Bar for top-of-page banners, and Scroll Box for triggered messages based on user scrolling. The platform also offers heat map analytics that show where visitors click and how far they scroll on a page. It primarily serves small business owners, bloggers, and e-commerce merchants who want to grow their email lists without extensive development work. Sumo integrates with popular email marketing services and content management systems like WordPress, allowing users to embed its tools directly into existing websites.