Storyline

Storyline is an innovation and customer insights agency that helps organizations identify which problems are worth solving before building solutions. It applies proprietary methodologies it calls Narrative Architecture and VoiceLogic to convert customer feedback into strategy inputs for product and organizational decisions. Services span customer voice research and analysis, strategic problem identification, insights governance, and change management and employee engagement. Its clients are marketers, product leaders, customer and employee experience owners, founders, and executives, with reported work for Netflix, Google, Disney, McKinsey, Philips, Bose, Duke University, and ASU. The agency frames its value around avoiding wasted investment given how frequently new products and innovation programs fail.