Storyful

Storyful is a social media news agency and video licensing platform that discovers, verifies, and clears newsworthy user-generated content from across the internet. It serves broadcasters, publishers, and digital media outlets that need authenticated video footage of breaking news, viral events, and trending stories. The platform's core function is sourcing content directly from social media, verifying its authenticity and origin through journalistic methods, and securing rights clearance for commercial use. Storyful's team combines social listening tools with human verification expertise to confirm the who, what, when, and where of a given piece of footage before it reaches customers. Clients access this content through licensing agreements that allow them to legally broadcast or publish material originally shared by everyday users on platforms like Twitter, Facebook, YouTube, and TikTok.