Spotify for Creators

Spotify for Creators is a platform, formerly known as Anchor, that enables podcasters to record, edit, host, and distribute audio and video content. It targets independent creators, from beginners to established podcasters, offering free hosting and distribution to major platforms including Spotify, Apple Podcasts, and YouTube. The tool includes built-in recording and editing features, allowing users to produce episodes directly within the app without needing external software. Creators can monetize their shows through options such as listener support, sponsorships via automated ad matching, and Spotify's Partner Program based on audience engagement. The platform also provides analytics on listenership, demographics, and episode performance to help creators understand and grow their audience.