Roku

Roku designs and sells streaming media players, audio devices, and smart TVs that connect to the internet to deliver video, music, and other content through a single operating system. The Roku OS aggregates channels from services like Netflix, Disney+, Hulu, and Prime Video alongside its own free ad-supported service, The Roku Channel, giving users a unified home screen for discovering content. Its hardware lineup includes streaming sticks, set-top boxes, soundbars, and licensed Roku TV models built by partner manufacturers such as TCL and Hisense. Consumers seeking an affordable, easy-to-navigate way to access cord-cutting entertainment options make up its primary customer base. Beyond hardware, the company generates revenue through advertising and content distribution, using viewer data and its platform reach to sell targeted ads and promote channel partnerships to media companies and marketers.