PFF

PFF, or Pro Football Focus, is a sports analytics company focused on the NFL and NCAA Division I college football. Its core methodology involves grading every player on every play of every game using all available camera angles, including coaches' All-22 film, with each grade reviewed multiple times. This process produces 0 to 100 player grades along with advanced statistics built from more than 180 data points collected per play, covering elements such as air yards, contested targets, and point of first contact. The company serves NFL and college coaching staffs, front offices, agents, broadcasters, and betting and fantasy football players, and has signed data partnerships with leagues including the CFL. Consumer access is offered through free content plus PFF Plus subscription tiers that unlock weekly grades, sortable position rankings, premium stats, and draft and fantasy tools.