Ortto

Ortto is a marketing automation and customer data platform that combines analytics, email and SMS marketing, and journey orchestration into a single tool. It targets small to mid-sized businesses and marketing teams looking to consolidate customer data with campaign execution without relying on separate point solutions. The platform unifies data from multiple sources into individual customer profiles, enabling segmentation based on behavior, attributes, and lifecycle stage. Users can build automated, multi-channel journeys that trigger emails, SMS messages, or push notifications based on real-time customer actions. Built-in reporting and attribution features let teams track campaign performance and revenue impact directly within the same interface used for building campaigns.