Muck Rack

Muck Rack is a public relations management platform that combines a searchable journalist database with media monitoring, outreach, and reporting tools. It serves PR and communications teams, agencies, and marketers who need to identify relevant reporters, pitch stories, and track press coverage. The database includes journalist contact information, social media activity, and published articles, helping users tailor pitches to specific writers and beats. Media monitoring features track brand mentions, competitor coverage, and industry news across online, print, and broadcast sources in real time. The platform also provides coverage reporting and analytics that let teams measure the reach and impact of earned media placements, often used to build client or executive reports.