Merkle

Merkle operates a promotion and loyalty marketing platform, built on technology originally developed by Eprize, that enables brands to create and manage digital sweepstakes, instant-win games, contests, and loyalty programs. The platform serves marketing teams and agencies at consumer brands seeking to design interactive campaigns without extensive custom development. It provides tools for campaign configuration, rules management, prize fulfillment, and real-time reporting to track participant engagement and campaign performance. Merkle itself is a data-driven customer experience management company that integrates this promotions capability into broader CRM, analytics, and media services for its clients. The platform is part of Merkle's larger technology stack, which combines first-party data, identity resolution, and marketing technology to support personalized, measurable consumer engagement programs.