Megaphone

Megaphone is a podcast hosting and monetization platform owned by Spotify, built for publishers, media companies, and podcast networks that produce and distribute audio content at scale. The platform provides tools for hosting episodes, distributing shows across major listening apps, and managing advertising through dynamic ad insertion. It enables targeted advertising by allowing different ads to be served to different listeners without re-encoding audio files, supporting programmatic and direct-sold campaigns. Megaphone also offers analytics and audience measurement tools that help publishers track listenership, demographics, and ad performance across episodes. The platform is widely used by news organizations, entertainment companies, and independent studios that need enterprise-grade infrastructure for large-scale podcast production and revenue generation.