MC1

MC1 is an AI-driven SaaS platform for retail execution in the consumer packaged goods industry. It uses image recognition to verify planogram compliance and shelf presence, combined with real-time data collection and recommended actions for field teams. Mobile-first tools support offline retail environments, geolocation-based visit tracking, and route optimization for sales representatives and delivery drivers. The platform also covers trade promotion management and measurement, real-time analytics dashboards, and POS data integration. It serves trade planners, merchandisers, sales reps, distributors, and store owners on behalf of large CPG manufacturers, integrating with enterprise systems including SAP, Salesforce, and AWS.