Matomo

Matomo is an open-source web analytics platform that tracks website and app visitor behavior, including page views, clicks, conversions, and traffic sources. It serves businesses, agencies, and public institutions that need detailed usage data while maintaining control over how that data is collected and stored. The platform can be self-hosted on a company's own servers or used as a cloud-hosted service, giving organizations flexibility over data ownership and compliance with privacy regulations like GDPR. Core features include heatmaps, session recordings, A/B testing, funnel analysis, and customizable dashboards that provide insight into user engagement without relying on data sampling. Matomo positions itself as a privacy-focused alternative to conventional analytics tools, emphasizing full data ownership and avoiding the sharing of visitor information with third-party advertising networks.