Luru Business Hub

Luru is a revenue operations and sales workflow platform designed to keep CRM data current without forcing reps into the CRM interface. It surfaces and updates CRM records from inside the tools sellers already use, including Slack, Google Meet, and Zoom, so notes and field updates happen during or immediately after a call. The platform supports no-code sales playbooks, meeting agendas and templates, deal room views, and pipeline hygiene workflows. Its users are sales representatives, sales managers, and revenue operations teams at B2B companies frustrated by low CRM adoption and stale pipeline data. Core value lies in reducing administrative friction so forecasting and pipeline reviews rest on data reps actually maintained.