Loom

Loom is a video messaging platform that allows users to record their screen, camera, or both to create shareable video messages instead of live meetings or lengthy written communication. It is designed for businesses and teams, particularly in sales, customer support, engineering, and product management, who need to communicate asynchronously across time zones or locations. The platform automatically generates shareable links for recorded videos, enabling recipients to watch and respond on their own schedule without requiring downloads or accounts. Core capabilities include AI-powered features such as automatic transcription, video summaries, and title generation, along with viewer engagement tools like comments, emoji reactions, and viewer insights. Loom integrates with common workplace tools such as Slack, Gmail, and project management software, embedding video communication directly into existing workflows. The company was acquired by Atlassian in 2023, expanding its reach within collaborative software ecosystems.