LinkedIn Business Manager

LinkedIn Business Manager is an administrative tool within LinkedIn's platform, owned by Microsoft, that centralizes control over a company's LinkedIn Pages, advertising accounts, and associated assets. It is designed for marketers, agencies, and enterprises that need to manage multiple LinkedIn Pages or ad accounts under one organizational structure. The tool allows administrators to assign roles and permissions to team members or external partners, controlling who can access campaign data, page management, or billing information. It supports linking multiple ad accounts and Pages to a single business entity, simplifying oversight for organizations running several LinkedIn marketing initiatives simultaneously. Core capabilities include streamlined user access management, consolidated billing visibility, and structured collaboration between internal teams and outside agencies working on LinkedIn campaigns.