LINE Business

LINE Business is the account management platform for LINE Official Account, a business messaging service built on the LINE chat app used widely in Japan, Thailand, Taiwan, and other parts of Asia. It is designed for businesses, retailers, restaurants, and organizations that want to communicate directly with customers through chat-based marketing and support. The platform, accessed through account.line.biz, allows administrators to create and manage official accounts, send broadcast messages, and configure automated chat responses. It provides tools for customer segmentation, coupon and point card distribution, rich menus, and analytics to measure message engagement and follower growth. Businesses use it to centralize customer communication, run promotional campaigns, and integrate messaging with their existing CRM or e-commerce systems.