Kuaishou

Kuaishou is a Chinese short-video and livestreaming platform operated by Beijing Kuaishou Technology Co., Ltd. It allows users to record, edit, and share short videos, as well as watch and interact with livestreams across categories like entertainment, gaming, e-commerce, and daily life content. The platform serves content creators, everyday users, and brands looking to reach audiences in China's lower-tier cities as well as major urban markets. Its ecosystem integrates social features, algorithmic content recommendation, and live-commerce tools that let streamers sell products directly to viewers during broadcasts. Kuaishou also generates revenue through advertising, virtual gifting during livestreams, and e-commerce transaction fees, positioning it as a major competitor to other domestic short-video and social media platforms.