Khoros Marketing

Khoros Marketing, accessed via app.spredfast.com, is a social media management platform originally developed by Spredfast before its merger with Lithium Technologies formed Khoros. It is designed for enterprise marketing teams, social media managers, and brand communications departments that need to plan, publish, and analyze content across multiple social channels. The platform enables campaign planning, content calendaring, and cross-team collaboration so organizations can coordinate messaging across large numbers of social accounts and brands. It provides publishing workflows with approval processes, audience engagement tools, and listening capabilities to monitor conversations and brand mentions in real time. Analytics and reporting features allow marketers to measure campaign performance, track engagement metrics, and benchmark results across social platforms to inform strategy.