iTunes Connect

iTunes Connect is Apple's web-based platform for developers to manage and distribute apps on the App Store. It allows developers to submit new apps and updates for review, track their approval status, and manage app metadata such as descriptions, screenshots, and pricing. The platform provides sales and financial reports, giving developers insight into downloads, revenue, and customer trends across different regions and devices. It also includes tools for managing user roles, handling TestFlight beta testing, and responding to customer reviews. iTunes Connect serves as the primary hub connecting individual developers and companies to Apple's App Store ecosystem for iOS, macOS, watchOS, and tvOS applications.