Iterable

Iterable is a cross-channel customer engagement platform used by marketing teams to design, send, and optimize messages across email, SMS, push notifications, in-app messages, and web personalization. It combines a customer data platform with an orchestration engine so brands can build unified customer profiles from behavioral, transactional, and demographic data. Marketers use its visual workflow builder to create automated, triggered campaigns based on real-time customer actions rather than static segments. The platform includes AI-driven features such as Brand Affinity and send-time optimization to personalize content and timing at scale. It primarily serves mid-market and enterprise companies in retail, e-commerce, media, and financial services that need to coordinate messaging across multiple channels while giving marketers control without heavy reliance on engineering resources.