IAB

The Interactive Advertising Bureau (IAB) is a trade association representing companies involved in digital advertising and marketing. It serves media companies, ad agencies, brands, and technology platforms that operate within the online advertising ecosystem. The organization develops industry standards, technical specifications, and best practices to support digital ad transactions, measurement, and data privacy compliance. IAB also conducts research on advertising revenue trends and emerging media formats, providing benchmarks used across the industry. Through its policy work and educational programs, it advocates for the interests of digital advertising businesses before regulators and lawmakers.