HotJar

Hotjar is a behavior analytics and user feedback platform that helps businesses understand how visitors interact with their websites. It offers tools such as heatmaps, session recordings, surveys, and feedback widgets to reveal where users click, scroll, and drop off. The platform is designed for product managers, UX designers, marketers, and growth teams looking to improve website usability and conversion rates. By combining quantitative data with qualitative insights, it allows teams to identify friction points and validate design or content changes before implementation. Hotjar integrates with other analytics and product tools, making it a complement to platforms like Google Analytics for a fuller picture of user experience.