Heap

Heap is a digital analytics platform that automatically captures every user interaction on websites and web applications without requiring manual event tagging. It is used by product managers, UX designers, and growth teams to understand how customers navigate digital products and where they encounter friction. The platform's autocapture technology retroactively records clicks, form submissions, page views, and other interactions, allowing teams to analyze historical behavior without predefining tracking events. Heap provides tools for building conversion funnels, user segmentation, session replay, and journey mapping to identify drop-off points and optimize user experiences. The company was acquired by Contentsquare, integrating its behavioral analytics capabilities into a broader digital experience analytics suite.