Google Search Ads Business Hub

Search Ads 360 is Google's enterprise search management platform, part of the Google Marketing Platform. It lets agencies and large advertisers manage paid search campaigns across multiple engines, including Google, Microsoft Advertising, and others, from a single interface. Core capabilities include cross-engine bid management, automated bidding strategies, bulk campaign creation and editing, inventory-driven campaigns, and consolidated reporting. It is built for organizations running high-volume search programs where managing each engine's native interface separately would be impractical. Integration with other Google Marketing Platform products supports unified reporting and attribution across search and other paid channels.