Google Business Profile

Google Business Profile is a free tool from Google that allows business owners to manage how their company appears across Google Search and Google Maps. It is designed for small and medium-sized businesses, local service providers, and multi-location enterprises seeking to establish and control their online presence. Users can update business information such as hours, address, phone number, and website, as well as respond to customer reviews and answer questions directly. The platform supports posting updates, photos, offers, and products to engage potential customers who find the business through local search results. It also provides performance insights, showing how customers search for and interact with the listing, including calls, direction requests, and website visits.