Google Ads

Google Ads is Google's online advertising platform, allowing businesses to run paid campaigns across Search, YouTube, Display, Gmail, Discover, and Maps. It serves advertisers of all sizes, from local businesses to global enterprises and the agencies managing accounts on their behalf. The platform operates on an auction-based model with cost-per-click, cost-per-impression, and conversion-based bidding options, alongside campaign types such as Search, Performance Max, Demand Gen, and Shopping. Core capabilities include keyword and audience targeting, automated bidding driven by machine learning, budget controls, and creative asset management. Conversion tracking and integrations with Google Analytics and Google Merchant Center let advertisers measure return on ad spend and optimize campaigns against business outcomes.