Google ADH Hub

Google Ads Data Hub (ADH) is a cloud-based measurement and analysis platform that lets advertisers and their partners query event-level advertising data from Google campaigns using Google Cloud's BigQuery infrastructure. It is designed for marketers, agencies, and measurement providers who need to combine impression, click, and conversion data from sources like YouTube, Display & Video 360, and Google Ads with their own first-party data. Users write custom SQL queries against this joined data to build tailored reports on reach, frequency, attribution, and campaign performance without directly accessing raw, user-level records. The platform enforces privacy safeguards such as minimum aggregation thresholds so that outputs cannot be used to identify individual users. Ads Data Hub is commonly used for cross-channel measurement, incrementality testing, and building custom attribution models that go beyond Google's standard reporting dashboards.