Gartner Digital Markets

Gartner Digital Markets operates a network of software review and discovery platforms, including Capterra, GetApp, and Software Advice, that help businesses evaluate and select software products. The platform aggregates verified user reviews, ratings, and comparison tools across thousands of software categories such as CRM, project management, HR, and accounting. It serves small and medium-sized businesses, as well as larger organizations, looking to research vendors before making purchasing decisions. Software vendors use the platform to generate leads, build brand visibility, and connect with in-market buyers through profile listings and advertising placements. The service is part of Gartner's broader portfolio, leveraging its research methodology to provide structured, data-driven insights into software buying decisions.