G2

G2 is an online software marketplace and peer-review platform where business professionals research, compare, and select B2B software and services. The platform hosts user-generated reviews across categories such as CRM, HR, marketing, IT, and security software, allowing buyers to evaluate products based on real customer experiences. Software vendors use G2 to build online reputation, generate leads, and gain visibility through review profiles, rankings, and comparison reports like the Grid and Momentum reports. Buyers, particularly in mid-market and enterprise organizations, rely on the site to shortlist vendors, benchmark competitors, and make informed purchasing decisions. G2 also provides data and market intelligence products that help software companies understand buyer intent and competitive positioning within their industry.