Fullstory

FullStory is a digital experience intelligence platform that captures every user interaction on websites and mobile apps to help organizations understand customer behavior. It automatically records and indexes session data, including clicks, scrolls, form inputs, and error events, without requiring manual tagging of every element in advance. The platform is used by product managers, UX designers, engineers, and customer support teams to diagnose friction points, reproduce bugs, and analyze conversion funnels. Core capabilities include session replay, heatmaps, funnel and journey analysis, and automated detection of frustration signals like rage clicks or error clicks. Data collected through FullStory can be integrated with analytics and customer support tools, allowing teams to correlate qualitative session insights with quantitative metrics for product and engineering decision-making.