Extreme Reach

Extreme Reach provides a technology platform for the advertising and entertainment industries, handling the production, talent management, rights and residuals, and distribution of commercials and video content. The platform is used by advertising agencies, brands, broadcasters, and production companies to manage the lifecycle of ad campaigns from creative production through media delivery. It centralizes talent casting, contracts, and payroll functions, automating compliance with union rules and residual payments for actors and crew. Its ad delivery network distributes video creative to television stations, cable networks, and digital platforms, ensuring accurate traffic instructions and playout. The system also offers verification and reporting tools that let advertisers confirm airings and analyze campaign performance across linear and digital media outlets.