Crossbeam

Crossbeam is a partner ecosystem platform that enables companies to securely compare customer, prospect, and pipeline data with their business partners. It is designed for partnership, alliance, and business development teams at B2B software companies looking to identify overlapping accounts and mutual opportunities. The platform uses data encryption techniques to let organizations discover shared customers or prospects without exposing their full customer lists to partners. It integrates with CRM systems like Salesforce and HubSpot to automate the process of surfacing warm introductions, co-selling opportunities, and account mapping insights. Sales and partnership teams use Crossbeam to prioritize which partners to work with based on actual account overlap data rather than anecdotal relationships.