Content Workflow

Content Workflow by GatherContent is a content operations platform, now part of Boomi, designed to help teams plan, create, and manage structured content before it reaches a CMS. It provides templates, workflows, and approval processes that separate content production from design and development, allowing writers, editors, and stakeholders to collaborate in one centralized workspace. The platform is aimed at marketing teams, content strategists, and agencies that need to coordinate large volumes of web copy, product content, or campaign materials across multiple contributors and deadlines. Core capabilities include content modeling, task assignments, status tracking, and integrations that push finished content directly into various content management systems. By decoupling content creation from technical publishing constraints, it reduces bottlenecks and miscommunication that typically occur when content and development teams work in silos.