Conjointly

Conjointly is an online market research platform that specializes in conjoint analysis, pricing research, and other quantitative survey methodologies. It serves market researchers, product managers, and businesses seeking to understand customer preferences, optimize pricing strategies, and prioritize product features. The platform provides tools for choice-based conjoint analysis, MaxDiff, Van Westendorp pricing models, and TURF analysis, allowing users to design surveys and analyze trade-off decisions consumers make when evaluating products or services. It offers both self-service software for building and fielding studies as well as access to research panels for collecting respondent data. The company positions its tools to make advanced statistical research techniques more accessible to teams without requiring deep expertise in survey methodology or data science.