Comscore

Comscore is a media measurement and analytics company that provides audience insights across television, digital, and cross-platform media. It serves advertisers, media companies, agencies, and broadcasters seeking to understand consumer behavior and content consumption patterns. The company's core offerings include cross-platform audience measurement, advertising verification, and campaign ratings that combine data from set-top boxes, digital census tags, and panel-based research. Its products help clients plan, execute, and evaluate advertising campaigns by delivering deduplicated reach and frequency metrics across TV, desktop, and mobile devices. Comscore also supplies syndicated and custom data solutions used for local market measurement, political advertising analysis, and content licensing negotiations within the media and entertainment industry.