Clay

Clay is a go-to-market platform that combines data enrichment with AI agents to help teams automate prospecting and outreach workflows. It aggregates dozens of data providers into a single interface, allowing users to pull firmographic, contact, and intent data without managing multiple vendor integrations. The platform is built for sales, marketing, and revenue operations teams who need to build targeted lead lists and personalize outreach at scale. Its spreadsheet-like interface lets users write formulas that call AI models and external APIs to research accounts, score leads, and draft personalized messaging automatically. Clay integrates with CRMs and outbound tools like Salesforce, HubSpot, and email/LinkedIn automation platforms, enabling workflows that sync enriched and qualified data directly into existing sales processes.