Braze

Braze is a customer engagement platform that helps brands orchestrate personalized marketing messages across channels such as push notifications, email, SMS, in-app messaging, and web push. It is designed for marketing and growth teams at consumer-facing companies who need to build real-time, data-driven communication with their customers. The platform ingests behavioral and demographic data to segment audiences and trigger contextually relevant messages based on user actions or lifecycle stage. Braze provides tools for A/B testing, journey orchestration, and analytics so teams can measure engagement and iterate on campaigns without heavy reliance on engineering resources. It integrates with existing data infrastructure, including customer data platforms and analytics tools, allowing companies to unify their engagement strategy across mobile apps, websites, and other digital touchpoints.