Brandwatch

Brandwatch is a digital consumer intelligence and social media management platform used by marketing, communications, and research teams to monitor online conversations across social media, news, blogs, forums, and review sites. It combines social listening with tools for social media publishing, engagement, and influencer marketing, allowing brands to track mentions, sentiment, and trends related to their products or industry. The platform uses AI-driven analytics to help users identify audience insights, measure campaign performance, and detect emerging risks or opportunities in real time. It serves enterprises and agencies across sectors such as retail, consumer goods, technology, and financial services that need to understand public perception at scale. Brandwatch is part of Cision's suite of communications and marketing technology products, integrating listening data with broader PR and marketing workflows.