Audience

Audience is a campaign and audience engagement platform used primarily by broadcasters and media groups. It lets teams launch sweepstakes, quizzes, contests, and other interactive activations quickly using pre-built templates and AI-assisted setup. The platform consolidates zero-party and first-party data collected through those campaigns into unified listener and viewer profiles for targeting and monetization. Reporting features provide predictive audience segments, performance dashboards, and syndication of campaigns and results across multiple stations or properties in a group. Reported customers include NBC, Fox, iHeartRadio, Cumulus Media, and Salem Media Group, indicating a focus on radio and television operators managing many local properties.