AppsFlyer

AppsFlyer is a mobile marketing analytics and attribution platform that helps businesses measure the effectiveness of their app marketing campaigns across channels. It serves mobile app developers, marketers, and advertisers who need to track user acquisition, engagement, and conversion events across iOS, Android, and other platforms. The platform provides attribution modeling that connects ad clicks and impressions to app installs and in-app actions, helping marketers understand which campaigns and partners drive results. It also offers fraud protection tools designed to detect and prevent mobile ad fraud, along with privacy-centric measurement solutions that comply with frameworks like Apple's App Tracking Transparency and SKAdNetwork. Additional capabilities include audience segmentation, deep linking for improved user experiences, and integrations with major advertising networks and marketing tech tools to support data-driven decision-making.