Apps Flyer

AppsFlyer is a mobile marketing analytics and attribution platform that measures where app installs and in-app actions originate. It serves mobile app marketers, growth teams, and advertisers running user acquisition campaigns across iOS, Android, web, and connected TV. The platform attributes clicks and impressions to installs and downstream events, giving teams visibility into which channels, networks, and creatives drive revenue. It also provides mobile ad fraud protection, deep linking, audience segmentation, and privacy-centric measurement aligned with frameworks like Apple's App Tracking Transparency and SKAdNetwork. Integrations with thousands of ad networks, MMPs, and analytics tools let teams consolidate campaign performance data in one reporting layer.