Apple iTunes Connect

Apple iTunes Connect, now operating under the App Store Connect name at appstoreconnect.apple.com, is Apple's web-based platform for managing apps distributed through the App Store. It is designed for developers, from individual creators to enterprise teams, who need to submit, configure, and monitor iOS, macOS, watchOS, and tvOS applications. The platform handles the full app lifecycle, including binary uploads, metadata management, pricing and availability settings, and TestFlight beta distribution for pre-release testing. Developers use it to track sales, proceeds, and financial reports, as well as access analytics on app usage, crashes, and user engagement. It also provides tools for managing user roles, agreements, tax and banking information, and App Store Optimization elements like screenshots, descriptions, and keywords required for publishing.